WKRL-FM

Sunday January 1st, 1990 marked the day that Stairway to Heaven played for 24hours straight on WKRL in Clearwater, Florida. The promotional stunt was the first step in creating an All-Led Zeppelin "artist flip". For the next two weeks 97.9 WKRL , owned by Great American Broadcasting, spun nothing but Led Zeppelin's nine studio albums and double live set. In its entirety the band's music library clocked in under 10 hours in length. That's one reason why the format lasted such a short time.

At the time of the flip WKRL general manager Dan DiLoreto thought the format would last longer. Other Industry folk though otherwise. Charlie Logan, music director at competitor station WYNF-FM had this to say in the January 3rd, 1990 edition of the St. Petersburg Times:

"I don't think this is what the station plans on doing (long-term). It's a weird signal to send, but is probably a stopgap thing until they get into whatever format they do choose. I'm surprised it has lasted this long."

Charlie Logan was right. After two weeks getting the led out, WKRL added more classic rock their music rotation. On January 18th, the station switched call letters to WXTB and rebranded itself at "98ROCK". The first non-Zeppelin song played was AC/DC's Hells Bells. Today 'XTB is still going strong, and in January of this year the station celebrated their 20th birthday.