Tuesday, November 9, 2010

Comedy radio revisited

Comedy radio has been done before (see WJOK-AM) and 24/7 Comedy Radio is giving the quirky format a new try. On September 27th of this year 24/7 Comedy Radio, a syndicated radio station, went terrestrial with their first affiliate KFNY 1440 AM broadcasting from suburban Los Angeles.

Before the station featured the comedy format, KFNY-AM hosted a Spanish Oldies format with the call letters KDIF. With a multitude of similar stations in the area cluster it's no wonder Clear Channel, the current station owner, agreed to make the switch. As reported on allaccess.com:

"On AM radio you have to find a niche -- something special that no one else is doing -- and with a high probability for success," said CLEAR CHANNEL RIVERSIDE Market Manager BOB RIDZAK. "24/7 COMEDY RADIO is something no one else is doing in RIVERSIDE, and everyone loves to laugh."

Even if everyone loves to laugh, not everyone may laugh at what's airing on KFNY. Only time will tell if KFNY will succeed or go the way of WJOK.

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